ColourPop Puppy Love Super Shock Shadow Image credit: @colourpopcult

Not only is ColourPop a super affordable quality brand, they are also charitable. They created a Super Shock Shadow called Puppy Love and all proceeds from the sale of this item will be donated to the Best Friends Animal Society, the nation's largest no-kill sanctuary for cats and dogs. Their NKLA Initiative is working hard to end the killing of pets in L.A. city shelters by the year 2017. ColourPop is an L.A. based company with a love of animals so this collaboration is one that's close to their heart. 

How cute is that paw print on the packaging?!  Image credit: +naye0na

Swatches of ColourPop Puppy Love Super Shock Shadow Image credit: @makeupbyjesi

Puppy Love is a nude eyeshadow with a pink iridescence and it would make a gorgeous highlighter as well. As a animal lover and pet owner of 5, I think this purchase is a no brainer. Not only is this eyeshadow beautiful but it also supports an awesome cause. Not to mention it still features ColourPop's amazing affordable $5 price so it's an easy way to give back. Puppy Love launches today 12/7 so sign up to be notified when new releases launch on the site. Shop Puppy Love here very soon.