The palette is priced at $60, which makes each pan $7.50 each. These eyeshadows are larger than normal eyeshadows as they are 4g each. That's larger than Melt Cosmetics (3.57g) and Sugarpill (3.5g) eyeshadows so that actually makes them a better value as you get more product for less than those brands. It includes 4 universal matte shades perfect for any occasion and 4 pearl finish shades for an extra pop. All shades are made and developed right here in the USA in the sunny state of California and are all cruelty free.