Benefit Roller Lash Mascara lets you create ultra-long, full lashes to achieve your best wide-eyed and gorgeous lash look. It's a roller for lashes! The eye-opening Hook 'n' Roll brush grabs, separates, lifts and curls...while the instant curve-setting formula holds for 12 hours. It’s perfect for all types—including short and straight lashes. 

Benefit Research results:
In a consumer panel survey on 31 women after 4 weeks: 
- 94% said eyes look more wide open 
- 97% said it visibly lifts lashes 
- 87% said it gives long-lasting curl

Image Credit: +Benefit Cosmetics

Benefit Roller Lash Mascara ($24) officially launches 2/27. However, at ULTA Beauty platinum members have early access 2/18-2/19 and at Sephora VIB and VIB Rogue members have early access until the official release.