A recent search revealed that Ulta has added lots of new NYX products to their site. Some are online only items so I thought I'd bring it to your attention. I did notice that Ulta is carrying some of the holiday gift sets that I just let you guys know about that were spotted at CVS. (View that post HERE) What's interesting to note is that the soft matte cream sets have received a huge price increase at Ulta. CVS offers them at $11.99 while Ulta has it for $17.99. I think this is due to the popularity of this product. But if you buy this set at Ulta you aren't getting any savings as these retail for $5.99 each.