NEW Benefit Roller Lash Mascara Coming Soon

by - February 18, 2015

Benefit Roller Lash Mascara lets you create ultra-long, full lashes to achieve your best wide-eyed and gorgeous lash look. It's a roller for lashes! The eye-opening Hook 'n' Roll brush grabs, separates, lifts and curls...while the instant curve-setting formula holds for 12 hours. It’s perfect for all types—including short and straight lashes. 

Benefit Research results:
In a consumer panel survey on 31 women after 4 weeks: 
- 94% said eyes look more wide open 
- 97% said it visibly lifts lashes 
- 87% said it gives long-lasting curl

Image Credit: +Benefit Cosmetics 
Benefit Roller Lash Mascara ($24) officially launches 2/27. However, at ULTA Beauty platinum members have early access 2/18-2/19 and at Sephora VIB and VIB Rogue members have early access until the official release.

Happy Hunting!

Be sure to follow on Lip Drama's new Google Plus Page!

You May Also Like


Please refrain from spam and posting links to other sites/blogs. Thank you.